Understanding your customers is step one.

Whether you’re an edibles company focused on consumer or a cultivator focused on enterprise, you need to understand who you’re serving, what they want, and how they want it.

You’ll dive deep into the end users’ DNA to understand what motivates them to make a purchase, how they prefer to be marketed to, and how you can build strong partnerships with brands they love.

Compliance is your foundation.

Compliance with local, state, and federal regulatory bodies keeps your doors open.

Compliance with copy and packaging guidelines saves you from making expensive mistakes.

You’ll learn how to stay up-to-date with compliance issues that are essential to longevity and the financial health of your company.

Restrictions call for creativity.

The cannabis industry has numerous restrictions on marketing and distribution.

Understanding applicable restrictions is key to developing a content market strategy that brings awareness to your brand without attracting unwanted attention from the Feds and a go-to-market strategy that delivers consistent sales.

You’ll understand how to navigate restrictions.

Growth begins with awareness. It accelerates with retention.

It’s critical to track the source of your sales, your customer sequence, and drop off rate.

When you understand your growth equation and model you know where to focus your resources. 

You’ll learn the optimal awareness campaign and retention strategy for your company.  

Maximizing your valuation reduces your dilution, but an excessively high valuation leads to a down round.

It’s important to strike the perfect balance.

You’ll understand the common methodologies for estimating your company’s valuation.

Cannabis investors are a different breed. They’re comfortable with risk and are happy to play in highly regulated markets.

Whether you’re a candidate for venture capital or want to slow grow your company, you’ll understand how to find the right source of capital.

You get one chance to make a first impression. Make it good.

Understanding how to tell your story is paramount to winning over your audience.

You’ll learn how to build a pitch deck that gets a meeting.

Building relationships with investors before you need to pitch them is ideal.

Due diligence is a two way street and you want to ensure you’re taking a term sheet from someone you will enjoy working with for the next 5 – 10 years.

You’ll receive a curated list of investors for your company.